Who in blazes thought this would be a good idea?
From ESPN:
A Tampa Bay Lightning promotion that offers unlimited free beer to people who agree to buy season tickets is drawing the ire of safe-driving advocates.
Local police and several area chapters of Mothers Against Drunk Driving say the NHL team's offer is irresponsible
I can see the Tampa Bay Lightning response: No shit? Unlimited drinking could potentially be a bad thing?
The pitch: Hey, here's an idea! Let's provide an incentive for supporting the team that could potentially lead to loss of life by a small portion of our fan base, as well as non-hockey related parties, and potentially put the team and facility in a position of liability!
Marketing....oy!
posted by Hankblog @ 5/12/2004 02:06:00 PM
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