From: keyser72@mac.com Subject: Date: April 21, 2005 3:53:51 PM CDT Hankblog

Wednesday, May 12, 2004

Who in blazes thought this would be a good idea?

From ESPN:

A Tampa Bay Lightning promotion that offers unlimited free beer to people who agree to buy season tickets is drawing the ire of safe-driving advocates.

Local police and several area chapters of Mothers Against Drunk Driving say the NHL team's offer is irresponsible


I can see the Tampa Bay Lightning response: No shit? Unlimited drinking could potentially be a bad thing?

The pitch: Hey, here's an idea! Let's provide an incentive for supporting the team that could potentially lead to loss of life by a small portion of our fan base, as well as non-hockey related parties, and potentially put the team and facility in a position of liability!

Marketing....oy!